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Strange Kool-Aid Facts

Strange Kool-Aid Facts


KOOL-AID was invented in Hastings, Nebraska by an enterprising young chemist named Edwin Perkins. As a child, Perkins developed many flavoring extracts and perfumes. Later, this led to his own mail-order company, which eventually resulted in modern-day KOOL-AID.

The forerunner to KOOL-AID was Fruit Smack, which was sold via mail order in the 1920s in six flavors: Grape, Cherry, Raspberry, Orange, Root Beer, and Lemon.

The original spelling of KOOL-AID was Kool-Ade, but the name was soon changed to its popular modern-day spelling.

The seven original KOOL-AID flavors were: Cherry, Lemon-Lime, Grape, Orange, Root Beer, Strawberry, and Raspberry.

The most popular flavors are:

Tropical Punch
Lemonade
Cherry
Grape
Orange
Based on per capita sales, KOOL-AID is most popular in St. Louis, Missouri. The other top five cities are (in order) Memphis, Tennessee, San Antonio, Texas, New Orleans, Louisiana and Little Rock, Arkansas.

From its earliest days, KOOL-AID has been available in Latin America. KOOL-AID began printing a Spanish version of its label shortly after launching the product. KOOL-AID is also available in Canada, the Caribbean, and Asia.

KOOL-AID is certainly an All-American favorite. So it's no surprise that more KOOL-AID is sold the week right before and the week after the 4th of July than any other period during the year.

More than 563 million gallons of KOOL-AID are consumed each year, with more than 225 million gallons in the summer. In other words, 17 gallons of KOOL-AID are consumed every second during the summer season!

If all the envelopes of KOOL-AID sold in a year were laid end-to-end, they would stretch 58,524 miles, which would wrap around the Earth's equator twice - or between Los Angeles and New York more than 20 times!

KOOL-AID Man, originally known as the Pitcher Man crashed onto the scene in 1975.

KOOL-AID Man traditionally wears a rainbow-striped shirt, jeans and sneakers. But his wardrobe varies according to the occasion. For example, he wears:

An open Hawaiian print shirt with a bathing suit and flip flops on Island Twists flavors
Khaki walking shorts and hiking boots on Mega Mountain Twists flavors
A swimming suit, sunglasses and flip flops on new KOOL-AID Fruit T's flavors
A bright print shirt and huarache sandals on new Mandarina Tangerine
Skis, earmuffs, goggles and mittens on KOOL-AID KOOL-POPS, and
A parka and snowboots for frozen KOOL-AID SLUSHIES
The famed frosted KOOL-AID pitcher has been part of the company since 1954. Three different messages appeared in the frosted pitcher ads that summer:

One had 5¢ drawn in the frost
Another had a heart and an arrow, and
One had the smiling face that has endured until today.
Much thought went into the location of the handle on the KOOL-AID pitcher. It was finally decided to place the handle on the right side so that right-handers (which make up 90 percent of kids) would be able to see the smile on the pitcher while pouring.

KOOL-AID has distributed more than 4 million plastic pitchers to consumers since 1963. In addition, more than half a million plastic pitchers will be handed out in supermarkets in 1998!

Today, one glass of KOOL-AID - which cost less than a penny a glass back in 1927 - is still a bargain, costing less than a nickel a glass and beating the rate of inflation since 1947!

Kool-Aid Timeline


1920
Edwin Perkins introduces Fruit Smack, the soft drink syrup that is the forerunner of Kool-Aid, in six flavors: Cherry, Grape, Lemon, Orange, Root Beerand Raspberry.

1927
Perkins modifies Fruit Smack by concentrating it into a powder and repackaging it into an envelope. He changes the name to “Kool-Ade” soft drink mix. (The name changed to Kool-Aid shortly thereafter.)

1938
Kool-Aid offers the first of many send-in promotion for kids. Customers can save packages and send away for a Junior Aviation Corps pilot or hostess cap.

1939
Perkins introduced Kool-Aid carbonated soda pop.

1953
General Foods Corporation acquires Kool-Aid when it purchases the Perkins Products Company.

1954
The Kool-Aid smiling pitcher first appears in print advertisements.

1963
A plastic Smiling Pitcher is offered to children as a premium (for 60 cents and a Kool-Aid label). By 1964 over 100,000 orders had been received, making it one of General Foods’ most popular premium offers. Inside the pitcher is an additional offer for 3 matching plastic smiling mugs for 50 cents.

Cherry-Lime flavor is introduced.

1964
Pre-sweetened KOOL-AID instant soft drink mix with artificial sweetening is introduced in five flavors: Cherry, Grape, Orange, Raspberry and Strawberry.

1969
Lemonade flavor and Tropical Punch flavor are introduced.

KOOL-AID sugar sweetened soft drink mix, and newly fortified with vitamin C, is introduced in six flavors: Cherry, Grape, Orange, Punch and Raspberry.

1973
Candy Apple flavor is tested briefly.

1975
Kool-Aid Man bursts on the scene by making his first appearance in print and television advertising. Advertising Age magazine picks that commercial as one of the year’s 100 best.

1977
Commemorative historical packaging is introduced during 50th anniversary of Kool-Aid.

1986
Kool-Aid Koolers, aseptically packaged liquid beverages, are introduced nationally.

1989
Kool-Aid Man begins to appear on packaging. He participates in a variety of popular activities.

1990
Kool-Aid Bursts soft drinks in squeezable, see-through plastic bottles (packaged as six-packs) are introduced.


1998

Nebraska Governor Ben Nelson declares Kool-Aid the “Official Soft Drink of Nebraska.”

2000

Kool-Aid Man is honored in Hollywood with a footprint ceremony at Mann’s Chinese Theatre. The concrete footprint is later donated to the town of Hastings, Nebraska.

Kool-Aid Man is named an honorary citizen of Nebraska.

2001

Kool-Aid Jammers, a ready-to-drink variety of Kool-Aid is introduced in a pouch with a clear back.




New KOOL-AID Flavors
1927
The six original flavors are Cherry, Grape, Lemon-Lime, Orange, Raspberry and Strawberry.

1938
Root Beer becomes the seventh Kool-Aid flavor.

1954
Lemon flavor and Fruit Punch flavor are introduced.

1956
Black Cherry flavor and Pink Lemonade flavor are introduced.

1957
Golden Nectar flavor is introduced.

1958
Tangerine flavor is introduced.

1959
Pineapple-Grapefruit flavor is introduced.

1962
Lemon-Grape flavor is introduced.

1978
Sunshine Punch flavor introduced.

1980
Apple flavor is tested briefly.

1983
Kool-Aid pre-sweetened sugar free soft drink mix with NUTRASWEET is available nationally.

1984
Rainbow Punch flavor introduced.

1985
Mountain Berry Punch and Strawberry Falls Punch flavors introduced.

1986
Surfin’ Berry Punch flavor introduced.


1988
Bedrock Orange and Yabba-Dabbo Doo Berry flavors introduced. These flavors featured characters from the Flintstones cartoons.

1989
Incrediberry, Sharkleberry Fin, Purplesaurus Rex and Pina-Pineapple flavors are introduced.

1991
Cherry Cracker and Berry Blue flavors introduced.

1992
Great Bluedini flavor is introduced.

1993
Pink Swimmingo - a blend of watermelon, cherry and peach flavors - is introduced.

1995
Kickin’ Kiwi Lime, Man-O-Mango Berry, and Oh Yeah Orange Pineapple flavors are introduced as part of the Island Twists sub line.

1997
Grape Berry Splash, Roarin’ Raspberry Cranberry, and Soarin’ Strawberry Lemonade are introduced as part of the Mega Mountain Twists sub line.

1998
Ice Blue Raspberry Lemonade and Blastin’ Berry Cherry flavors are introduced. Mandarina-Tangerine flavor is also introduced in the first Kool-Aid English/Spanish bi-lingual packaging.

2000
Two space-age Kool-Aid flavors are introduced as part of the new Blast-offs line: Solar Strawberry Starfruit and Blue Moon Berry.

2001
New Magic Twists line -- which features color-changing flavors -- is introduced, including Grape Illusion and Changin’ Cherry flavors.

2002
Switchin’ Secret flavor, a part of the Magic Twists line, is introduced.
 






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